We helped the Women4Climate initiative hosted by the C40 (an NGO regrouping all the richest cities worldwide) empower and inspire the next generation of women climate leaders by helping them imagine, create and operate the recruitment campaign on Social Media for their mentorship program. In order to develop the awareness around this program and ultimately recruit some new mentors and mentorees, we relied on our signature methodology: SHARE / CONNECT / INSPIRE / MOBILIZE to steadily build some momentum and generate some engagement around the initiative by relying on user-generated content.